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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
The new packaging coincides with the company’s 50th anniversary.
Nature’s Way has redesigned the packaging for its entire line of herbal supplements, comprising more than 300 products. The packaging features a unique square shape and is also sustainably designed. The new packaging coincides with the company’s 50th anniversary.
The new bottles are made from 97% postconsumer-recycled plastic-specifically, from milk jugs. Said the company in a press release: “Nature’s Way aims to contribute to less waste and recycle all they can, over the last several years, by diverting more than 70% of waste to recycling facilities. The company continues to make sustainability improvements, and the new sustainable packaging, made of old milk jugs, is another example of how Nature’s Way is achieving that goal. This initiative is expected to reuse 350 tons of plastic annually.”
The sustainable packaging is part of the company’s ongoing sustainability efforts. For instance, the company contributes 1% of sales of its Nature’s Way Ultra Pure product sales to the corporate social responsibility organization 1% for the Planet. It also is a member of the American Botanical Council’s Sustainable Herbs Program, pledging its commitment to sustainably source its raw ingredients.
In additional to being sustainable, the new packaging is also distinctive in its square design. The packaging was supplied by TricorBraun (St. Louis). “Square bottles are not common in the supplement industry, and this new design brings a fresh look to capture consumer attention at retail shelves, while also tying together the herbal line in a cohesive way,” said Becky Donner, senior vice president of marketing, design, and engineering at TricorBraun, in a press release. “We are honored to partner with Nature’s Way to create innovative packaging that supports their mission.”