Register Now - From Scalp to Follicle: The New Science of Hair Wellness Consumers Can See and Feel
|Articles|September 11, 2012

Natural Products Expo East Preview: Certified-Organic Energy Shot

Pyure Brands will debut Organic Energy Optimization (O.E.O.), which the company describes as the first certified-organic energy drink.

Pyure Brands will debut Organic Energy Optimization (O.E.O.), which the company describes as the first certified-organic, sugar-free, calorie-free energy shot on the market. Ingredients include organic green tea, yerba mate, and guarana “to keep you vitalized without the crash of synthetic caffeine.” And, like all products in the Pyure line, it features certified-organic stevia. The company specializes in certified-organic high-purity stevia products, with up to 99% Reb A, including stevia sweetener and a stevia syrup.

Pyure Brands, Booth #2611


Related to this article

"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
At The Outlook on Active Nutrition, Michelle Arent, RD, MPH, CSCS, CISSN, director of Olympic sports performance nutrition at the University of South Carolina, tells attendees that vague testing language is putting college athletes at risk, and called on supplement brands to build clearer, more transparent partnerships with universities and practitioners.