We asked longtime natural products consultant Bob Burke for his best bets.
Consultant Bob Burke: "Right now, protein is a pervasive trend across many categories. Besides Krave Jerky and all of the things that are explicitly high-protein, you now see protein in cereals and granolas, such as the recently launched Cheerios Protein. Protein and fiber equal satiety, and with half of American adults overweight and a third obese, anything that has an impact on weight management could be a big business. Protein is in almost every category. There’s even a Sambazon acai beverage now with protein. Stonyfield just came out with an organic high-protein smoothie called OP. Organic Valley is doing a protein shake, and Muscle Milk is doing an organic version in Target. Protein is huge across the board."
<<Previous Next>>
Photo © iStockphoto.com/og-visio
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.