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Alissa Marrapodi is Industry Insights Contributor, Custom Content Editor, MJH Life Sciences.
Nascent Health Sciences is introducing a new look and a new strategic vision, including a new website, logo, and new services to mark its 10-year anniversary.
Nascent Health Sciences (Iselin, NJ) is introducing a new look and a new strategic vision, including a new website, logo, and new services to mark its 10-year anniversary.
“Nascent is progressing to become a full-service solutions provider, offering not only a portfolio of innovative ingredients, but also formulation and consultation services for quick and cost-effective ways to market,” said managing director Michael Chen, in a press release. “In partnering with our manufacturing customers to achieve sugar reduction objectives with clean labels, our added-value advisory services have really helped to differentiate our business from traditional ingredient trading companies. We’d like the new Nascent brand to reflect the full scope of solutions we have to offer.”
Its new logo juxtaposes two shapes with a green and blue colored leaf, and a red and yellow colored molecule. The new website details the consulting process for its potential partners and clients. In addition to formulation and product development expertise, the company offers education and training for its customers, including on-site training and speaking engagements at industry events to accelerate marketplace innovation, as well as assistance in optimizing supply chains for operational efficiency.
Nascent will also be expanding its portfolio of ingredients to focus on two key areas. “As a part of the new strategic direction, we are launching two key portfolios of ingredient solutions,” Chen explains. “Due to the success of SoPure and PureQQ, sugar reduction and cellular health will be our core portfolio identities. These new platforms allow us to reach a broader market opportunity.”
Therefore, in addition to SoPure Stevia, Nascent’s sweetener portfolio will focus on sugar reduction ingredients that include monk fruit extract, bulk sugar substitutes including allulose, erythritol, sorbitol, xylitol, isomalto oligosaccharide, fructo oligosaccharide and xylo oligosaccharide, proprietary sweetener blends, dietary fibers including resistant dextrin, inulin, polydextrose and hydroxypropyl methlycellulose, and proprietary natural flavors.
In addition to PureQQ, Nascent’s portfolio of mitochondrial health and cellular nutrition ingredients include CoQ10, NMN, resveratrol, astaxanthin (or zeaxanthin), ALA, carnitine, choline, and natural caffeine, as well as supplemental vitamins biotin, B12, and ascorbic acid.