Pure Via is made with PureCircle stevia.
Merisant, a global leader in alternative sweeteners (e.g. Equal and Canderel), is now running the Stevia PureCircle trust mark on its Pure Via stevia tabletop sweetener in France.
Unlike most of Europe’s stevia food products, which are only now entering the market, Pure Via enjoyed some earlier success in France. The natural sweetener has been available for food and beverage use in France since 2009.
Pure Via is made with stevia from PureCircle (Chicago). The product is reportedly suited for particular European taste standards. It is available in sticks, cubes, and a family-size box (80 g).
Over 100 food and beverage products around the globe are licensing with the Stevia PureCircle trust mark, according to PureCircle.
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.