Pure Via is made with PureCircle stevia.
Merisant, a global leader in alternative sweeteners (e.g. Equal and Canderel), is now running the Stevia PureCircle trust mark on its Pure Via stevia tabletop sweetener in France.
Unlike most of Europe’s stevia food products, which are only now entering the market, Pure Via enjoyed some earlier success in France. The natural sweetener has been available for food and beverage use in France since 2009.
Pure Via is made with stevia from PureCircle (Chicago). The product is reportedly suited for particular European taste standards. It is available in sticks, cubes, and a family-size box (80 g).
Over 100 food and beverage products around the globe are licensing with the Stevia PureCircle trust mark, according to PureCircle.
The Nutritional Outlook Podcast Episode 34: Demystifying Prebiotics and Postbiotics
September 30th 2024In this episode of the Nutritional Outlook Podcast we are looking back on a webcast Nutritional Outlook hosted in May, called “Demystifying the Prebiotic and Postbiotic Markets.” During that event, Sandra Saville, director of education and communication for the International Probiotics Association and Dr. Jessica A. Younes, scientific director of the International Probiotics Association debunked myths about prebiotic and postbiotics, and defined the respective categories to help manufacturers better understand how to responsibly formulate and market prebiotic and postbiotic products.
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market
September 19th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.