Mars Petcare Gets Sustainability Certification

April 4, 2011

Select Whiskas and Sheba products are now certified sustainable by the Marine Stewardship Council.

Food manufacturer Mars Inc. (McLean, VA) is now promoting Marine Stewardship Council (MSC) certification for select Shabe and Whiskas pet food products sold in the United Kingdom under the Mars Petcare line. The MSC sustainable fishing certification is part of Mars’s larger sustainability commitment, which includes a pledge to use 100% sustainably sourced fish by 2020.

“By sourcing MSC certified fish and using the MSC eco label in these new ranges, Mars Petcare has made it simple for cat owners to shop with confidence and to reward sustainable fishing practice-even when buying for pets,” said MSC UK manager Toby Middleton.