Israeli food-tech startup launches its BioLift energy beverage in the U.S.

InnoBev, Ltd. (Tel Aviv, Israel) launched its BioLift beverage in the U.S. market. It is designed to help the body's circadian rhythm overcome the midday slump by utilizing the science of chronobiology, which follows the biological rhythms, or the biology of time associated with our internal biological clocks. 

“BioLift has demonstrated in three clinical trials an ability to increase productivity, reduce brain fog, and maintain clarity for higher performance,” said Eli Faraggi, founder of InnoBev, in a press release. “But unlike its highly caffeinated competitors, BioLift does not increase pulse or blood pressure.”

It is sweetened with low-glycemic carob extract, specifically designed to reduce blood sugar fluctuation, and has been shown to significantly help increase vigilance, enhance focus on work performance, and improve cognitive function and word recall. In addition, the product contains 10 mg of caffeine, and high quality, all-natural extracts of gingko biloba, elderberry, and guarana. BioLift comes in three flavors: Mandarin Orange, Melon Lime, and Mixed Berry