By the end of 2015, the e-commerce site anticipates more than 120 Chinese companies will be using its service, as well as more than 3000 U.S. companies.
Photo © iStockphoto.com/jpa1999
IngredientsOnline.com, a new B2B e-commerce platform that allows U.S. companies to buy nutritional raw materials from China, now has more than 50 Chinese manufacturers signed on to its service. By the end of 2015, the site expects more than 120 Chinese companies will be using the platform.
“We are excited to be part of an e-commerce marketplace where we can sell directly to customers and promote our products and brand in the U.S.,” says Yanhong Zhang, president of inositol manufacturer Jilin Haizi (Shenzhen, China).
IngredientsOnline.com first launched in April with the idea of giving U.S. buyers an online space to buy ingredients from China without relying on a middleman. It began negotiating with prospective partners in July.
“The platform replaces the current manual system used by the industry in which buyers negotiate transactions over the phone with brokers, who control quality, product inventory, and availability,” according to a press release from the site. “By contrast, IngredientsOnline.com creates a new e-commerce model, providing buyers with transparency about suppliers and purchases, factory prices, and products distributed reliably from U.S. warehouses.”
Additionally, more than 1000 U.S companies are currently registered to buy products from the site’s Chinese partners, and IngredientsOnline.com projects that more than 3000 U.S. companies will be using the service by the end of the year.
“IngredientsOnline.com is a game changer,” says Sherry Wang, president of Green Wave Ingredients (Mirada, CA), which created and manages the site. “We want to set a new standard for doing business in a global marketplace increasingly driven by the Internet and e-commerce.”
Aside from its online platform, IngredientsOnline.com also offers a product lab and inspection team in China, as well as customer service and sales personnel working with Chinese partners and U.S. corporate buyers.
Nutritional Outlook Magazine