Three of the trends Imbibe believes food, beverage, and supplement manufacturers should be paying attention to are: sustainability scorecard, sustenance, and sex.
Imbibe (Niles, IL) is teasing trend predictions for the next five years. Three of the trends Imbibe believes food, beverage, and supplement manufacturers should be paying attention to are: sustainability scorecard, sustenance, and sex.
According to Imbibe, manufacturers should ways to be more eco-friendly, as consumers are already and will continue to look for products that offer sustainability, either in the ingredients used, the manufacturing processes, as well as the packaging. When it comes to sustenance, Imbibe predicts that more companies will create products that focus on supporting healthy lactation in women. This is due to the fact that 25% of women across the globe struggle to produce enough milk to feed infants, and the last few years exposed the supply chain bottlenecks of formula production with 40% of infant formula products being out of stock in May 2022. Sexual health is another area Imbibe predicts will get a lot of traction as the stigma around the subject has decreased significantly.
Imbibe is encouraging brands to reach out to them at firstname.lastname@example.org about more trends that will help inform product development in the years to come.