The Wright Group will serve up several innovative concepts at this year’s show. One of them is a protein-based bar designed for post-workout recovery. The chocolate- and peanut butter–flavored prototype contains the company’s SuperBlend premix that includes CoQ10, branched-chain amino acids for easy absorption by muscle tissue, as well as other vitamins and minerals.
Omega-3 is also on the menu. The company will roll out two, unique, ready-to-drink omega-3 beverages in chocolate and strawberry. For trail mix fans, the company will provide samples of its Trail Mix Fruit Bar fortified with SuperCoat omega-3 and SuperCoat Bake Stable vitamin C. Using The Wright Group’s proprietary microencapsulation process, manufacturers can offer consumers the benefits of omega-3 fatty acids, as well as vitamin C, without the “off” tastes usually associated with these nutrients.
Finally, what better place than Chicago at which to serve pizza? The company’s whole-grain pizzas were a hit at past IFT shows, and this show will be no exception. This turnkey product solution is easily adaptable to school lunch programs and child-nutrition profiles. Each pizza crust is fortified with SuperCoat omega-3 and SuperCoat vitamin C, as well as a host of vitamins and minerals, making this pie the most nutritious in town.
The Wright GroupBooth #2917
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.