Heart Health 2.0: The Heart-Health Consumer, Market, and Science
Heart health is arguably one of the most crowded and competitive condition-specific categories. Grocery store aisles are full of heart-touting foods like oats, nuts, whole-grain bread, canned fish, and more, not to mention specialty supplements with heart-boosting ingredients. The need for heart-health products is only set to intensify because of COVID-19, as consumers take a more proactive approach to health. For brand owners, the question becomes, who is your target consumer, how have medical advancements helped this sector evolve, and what well-researched ingredients, such as omega-3s and vitamin B5, positively impact heart health?
The 2023 Supplement Consumer: Immune Health and Beyond
April 19th 2024Did you know two-out-of-three U.S. supplement consumers say their immune health has become more important to them, yet only 38% would describe their immune health as “very healthy?” There’s an opportunity to meet consumers in their growing desire to live healthier lifestyles and help them redefine resilience. IMMUSETM is the universal postbiotic for year-round immune support. Unlock exclusive consumer insights and discover the formulation opportunities with IMMUSETM with this consumer research.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
What Today’s Cognitive Health Consumers are Focusing On
January 10th 2024Nootropics have become a buzzword in the supplement space, and formulators are faced with a number of different ingredient options to use in their next formulation. In this podcast, Nutritional Outlook explores a clinically researched brain health ingredient, Cognizin® Citicoline, that can help supply the required nutrition that the brain needs to stay focused and alert all day long.
What Today’s Cognitive Health Consumers are Focusing On (January 2024)
January 10th 2024Nootropics have become a buzzword in the supplement space, and formulators are faced with a number of different ingredient options to use in their next formulation. In this podcast, Nutritional Outlook explores a clinically researched brain health ingredient, Cognizin® Citicoline, that can help supply the required nutrition that the brain needs to stay focused and alert all day long.
Enhance ingredient functionality and consumer experience with Capsugel® liquid filled capsules
December 19th 2023Consumer demand for capsules shows no sign of slowing down. In fact - they are the globally preferred dosage form with 50% of consumers favoring capsules.1 But in an increasingly saturated marketplace, consumers have plenty to choose from – so standing out is key. If you’re looking to launch market-disrupting dietary supplements, we’re here to help. Our Capsugel® liquid-filled capsules can help you create supplements that stand out on the shelves and keep consumers coming back for more.
