GoMacro Protein Bars launches free national recycling program through TerraCycle

TerraCycle’s innovative waste-management capabilities enable products and packages like dirty diapers and cigarette butts that would otherwise end up in a landfill to be recycled.

Nutrition bar company GoMacro (Viola, WI) is working with international recycling company TerraCycle (Trenton, NJ) to help customers recycle the company’s MacroBar nutrition bar wrappers. TerraCycle’s innovative waste-management capabilities enable products and packages like dirty diapers and cigarette butts that would otherwise end up a the landfill to be recycled.

“Participation in the program is easy. Individuals can simply sign up on the GoMacro Free Recycling Program page at https://www.terracycle.com/en-US/brigades/gomacro and mail in packaging that is not recyclable locally using a prepaid shipping label,” a press release states. “Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.”

To encourage customers to participate, collectors earn points for every shipment of MacroBar packaging waste sent to TerraCycle. These points can be donated to a nonprofit, school, or charitable organization of the consumer’s choice.

GoMacro’s other environmentally conscious efforts include sourcing ethical ingredients, using renewable energy, and reducing overall waste, the company says. Its manufacturing facility runs on 100% renewable wind and solar energy and purchased offset credits from Carbonfund.

“Through this free recycling program, GoMacro is offering consumers an easy way to divert waste from landfills every time they open a bar as a pre or post-workout snack,” said TerraCycle CEO and Founder Tom Szaky in the press release. “By collecting and recycling these items, consumers can demonstrate their respect for the environment not only through the products that they choose but also with how they dispose of the packaging.”