GOED publishes report on omega-3 supplement consumers

The Global Organization for EPA and DHA Omega-3s (GOED), in partnership with Trust Transparency Center, published a report, Consumer Perceptions on Omega-3 Supplements, with market research (conducted in June 2021 with 1,000 U.S. consumers) on supplement consumers in the United States. The report includes: 

• Demographics of the typical omega-3 consumer
• Monthly spend, on average, on omega-3 supplements
• Omega-3 consumers’ health concerns, how they compare to the typical supplement consumer, and how these change depending on the age of the consumer
• Product attributes that most impact purchase decisions and factors driving omega-3 supplement usage
• The importance of transparency and sustainability to the U.S. consumer

“One of the things we learned in this report is that a majority of those surveyed believe in omega-3s and/or experience the benefits for themselves,” said Ellen Schutt, executive director of GOED, in a press release. “Other data and insights uncovered in this report would be helpful for both manufacturers and marketers who target consumers in the United States.”