GOED publishes report on omega-3 supplement consumers
The Global Organization for EPA and DHA Omega-3s, in partnership with Trust Transparency Center, published a report, Consumer Perceptions on Omega-3 Supplements, with market research on supplement consumers in the United States.
Photo © iStockphoto.com/ evemilla
The Global Organization for EPA and DHA Omega-3s (GOED), in partnership with Trust Transparency Center, published a report, Consumer Perceptions on Omega-3 Supplements, with market research (conducted in June 2021 with 1,000 U.S. consumers) on supplement consumers in the United States. The report includes:
- Demographics of the typical omega-3 consumer
- Monthly spend, on average, on omega-3 supplements
- Omega-3 consumers’ health concerns, how they compare to the typical supplement consumer, and how these change depending on the age of the consumer
- Product attributes that most impact purchase decisions and factors driving omega-3 supplement usage
- The importance of transparency and sustainability to the U.S. consumer
“One of the things we learned in this report is that a majority of those surveyed believe in omega-3s and/or experience the benefits for themselves,” said Ellen Schutt, executive director of GOED, in a press release. “Other data and insights uncovered in this report would be helpful for both manufacturers and marketers who target consumers in the United States.”
FDA revokes authorization to use Red No. 3 as a color additive in food or drugs
January 15th 2025FDA contends that the color additive is safe for humans but is legally obligated by the Delaney Clause of the FD&C act to revoke authorization as research shows the Red No. 3 induces cancer in rats.
