Global Food and Drink Trends in 2016

Jennifer Grebow
Jennifer Grebow

Jennifer Grebow is the editor-in-chief of Nutritional Outlook, an award-winning media-content provider in the dietary supplement and natural products market. Nutritional Outlook, an MJH Life Sciences brand, provides insights and industry updates critical to manufacturers of dietary supplements, healthy foods, and nutritious beverages. Nutritional Outlook keeps industry abreast of current market trends, research updates, news, and regulatory developments. Nutritional Outlook goes beyond the 24-hour news cycle and provides in-depth analysis to help industry players navigate the challenges and changes in the near- and long-term. Nutritional Outlook is a brand of MJH Life Sciences, the largest privately held, independent, full-service medical media company in North America, dedicated to delivering trusted health care news across multiple channels.

What’s trending and where next year?

Mintel has released its Global Food & Drink Trends report for 2016, and in it, Mintel's Jenny Zegler, Global Food and Drink Analyst, identifies 12 key trends. Here are a few that will grab your attention.

Novel Proteins: It’s not just vegans and vegetarians looking for alternative protein sources anymore; the everyday consumer is now looking for protein replacements, and alternative protein sources “could take over the mainstream,” Mintel says. This trend is already established in regions like Africa and India, but is beginning to emerge in South America.

Artificial Ingredients: More consumers are looking for natural ingredients, a trend already established in places like Europe but now taking hold in South America, Africa, and East Asia.

Concerns about food sustainability: Already a mainstream concern in Europe and Russia, sustainability is now an increasing concern in North and South America and East Asia.

Nutricosmetics: This is an emerging trend in many parts of the world, including North and South America, Europe, and Russia. In East Asia, nutricosmetics are already widely accepted.

Ancient Grains and Superfoods: From ancient grains to superfoods, more consumers are drawn to the concept of “old staples” becoming new again. More companies can take advantage of this trend, which is especially emerging in North America, Europe, and Russia.

Fat Isn’t Bad: As more consumers continue to welcome fat back into their diets, the stigma around fat will continue lessening worldwide.


Jennifer Grebow
Nutritional Outlook magazine