|Articles|June 27, 2011

Fruitflow Developer Provexis Acquires Sports Nutrition Brand

Science in Sport Ltd. (SIS) is a marketer of such popular sports-nutrition products as PSP 22 carbohydrate powders, Rego recovery powders, and the Go range of sports-nutrition gels.

Provexis plc (Berkshire, UK), the developer of heart-health ingredient Fruitflow, now marketed by DSM Nutritional Products (Parsippany, NJ), has acquired Science in Sport Ltd. (SIS), a marketer of such popular sports-nutrition products as PSP 22 carbohydrate powders, Rego recovery powders, and the Go range of sports-nutrition gels.

“This represents a great opportunity for the growth of the business,” says SIS managing director Phil Walker. “Provexis offers a solid platform for SIS to continue its development, in terms of products and share of the market. I firmly believe that Provexis’s scientific, product development, and management experience will add further value to the SIS business.”

"This is an exciting time for the sports-nutrition market, particularly in the approach to the Olympics, with an increasing number of athletes and consumers demanding high-quality products,” he adds.


Related to this article

"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
At The Outlook on Active Nutrition, Michelle Arent, RD, MPH, CSCS, CISSN, director of Olympic sports performance nutrition at the University of South Carolina, tells attendees that vague testing language is putting college athletes at risk, and called on supplement brands to build clearer, more transparent partnerships with universities and practitioners.