Fruitflow Developer Provexis Acquires Sports Nutrition Brand

CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

Consumers are seeking benefits beyond energy such as focus and stress relief.

Proper nutrition to support bone health is important throughout one’s life, creating opportunities for product development across age and gender demographics.

The extract from Microphyt, called PhaeOptim, was shown to complement weight management strategies that include diet and exercise by support bone mass, aerobic capacity, resting heart rate, and blood lipid profiles.

The brand refresh is centered on two themes: “power your performance,” and “maximize your health span.”