Fruitflow Developer Provexis Acquires Sports Nutrition Brand

June 27, 2011

Science in Sport Ltd. (SIS) is a marketer of such popular sports-nutrition products as PSP 22 carbohydrate powders, Rego recovery powders, and the Go range of sports-nutrition gels.

Provexis plc (Berkshire, UK), the developer of heart-health ingredient Fruitflow, now marketed by DSM Nutritional Products (Parsippany, NJ), has acquired Science in Sport Ltd. (SIS), a marketer of such popular sports-nutrition products as PSP 22 carbohydrate powders, Rego recovery powders, and the Go range of sports-nutrition gels.

“This represents a great opportunity for the growth of the business,” says SIS managing director Phil Walker. “Provexis offers a solid platform for SIS to continue its development, in terms of products and share of the market. I firmly believe that Provexis’s scientific, product development, and management experience will add further value to the SIS business.”

"This is an exciting time for the sports-nutrition market, particularly in the approach to the Olympics, with an increasing number of athletes and consumers demanding high-quality products,” he adds.

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