Fonterra Cites Growing Organic Demand in Asia

February 21, 2012

In particular, the company says it has seen growing demand in Asia for products like cheese and infant formula.

Dairy exporter Fonterra (Auckland, New Zealand) talked about its growing organic business in Asia at the recent organic-focused BioFach tradeshow in Nürnberg, Germany. In particular, the company says it has seen growing demand in Asia for products like cheese and infant formula.

“Food safety seems to be one of the predominant reasons behind the growth in the Asian markets,” stated Craig Deadman, Fonterra’s global marketing manager of organics, in a press release. “Asian and particularly Chinese consumers have a high level of confidence in [the] safety and naturalness of New Zealand’s organic dairy products.”

“We now also see a trend that Asian suppliers want to re-pack their consumers products in New Zealand, just to be able to make the claim ‘produced and packaged in New Zealand,’” Deadman added.

New Zealand’s Food Safety Authority oversees the country’s Technical Rules of Organic Production standard. Fonterra says the standard is equivalent to the EU’s organic standard and is also recognized by the USDA in the United States.