Fluxome Refocuses Resveratrol Efforts

November 14, 2012

The company is rebranding its resveratrol ingredient.

In an effort to leverage its resveratrol over other market options, Fluxome Inc. (Baltimore) is rebranding its resveratrol ingredient alongside new communication efforts.

The company’s resveratrol is now called PureVera. PureVera is a 98% pure trans-resveratrol developed from a patented fermentation process. The resulting ingredient is low in color, odor, and taste, and suitable for dietary supplements and functional foods in the United States and EU.

Fluxome recently opened commercial operations in Baltimore to cater to the U.S. market, where the company expects to focus much of its growth moving forward. The company says it will continue promoting its ingredient as distinguished from other sources on the market.

“The value we provide our customers goes far beyond being an ingredient supplier,” says Fluxome president and CEO Angela Tsetsis. “We pride ourselves on being the experts on resveratrol in everything from the science behind it to helping our customers communicate with the consumer about the numerous benefits of including PureVera in their health routine.”