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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
Chlorophyll, the pigment responsible for plants’ green color and photosynthesis, is also nutritionally dense. Liquid and tablet chlorophyll supplements already exist on the market, offered as a good source of antioxidants and for other benefits. Now, a company called Verday has created what it says is the world’s first zero-calorie chlorophyll water. The company introduced the product at this March’s Natural Products Expo West trade show.
“Verday is a new category of beverage: the world’s first ready-to-drink chlorophyll drink. [It’s] a way for folks to enjoy drinking ‘green’ all day, every day, as opposed to the current inky concentrates, challenging flavors, pills, and powders on the market,” says Bill Sipper, managing partner, Verday.
The company created the beverage in three flavors: watermelon, cucumber, and lemongrass ginger. Verday is marketing the drink for its antioxidant and cleansing benefits. The drink is currently sold at select retailers in New York City, and Sipper says the company plans to expand nationwide via Amazon.com.
Sipper describes the company’s challenges in formulating the first chlorophyll RTD. “One of our first challenges was to identify the correct type of chlorophyll that would allow for a year of shelf life without compromising on potency or our commitment to a non-GMO product,” he says. “After numerous tests and exposure to different environments, such as high heat over long periods, we discovered what was required to achieve that. Simultaneously, we had to ensure that our chlorophyll was water-soluble and determine a specific production process to maintain potency without compromising on our natural flavors.”
Each bottle contains 100 mg of chlorophyll, which the company says is equal to 2 shots of wheatgrass, 4 cups of spinach, or 12 cups of arugula.
“With one year of non-refrigerated shelf stability, it is less expensive to ship, store, and stock than traditional healthy beverages and represents the first green drink that can be displayed in bulk alongside sports drinks, carbonated soft drinks, and waters in big-box retail,” the company adds.
Nutritional Outlook magazine