Valensa’s smaller-size spirulina tablets will open up business to new consumers, including children and seniors.
Valensa (Eustis, FL) introduced spirulina mini tablets at Expo West. The smaller-size tablets are intended primarily for kids, seniors, and other consumers who have difficulty swallowing large tablets.
Thanks to a special coating, spirulina minis also provide spirulina that is reportedly milder in taste and aroma. Organic spirulina is especially associated with a “green” taste that may discourage some users. At 200 mg of spirulina per tablet, spirulina minis should open up Valensa’s ingredient business to a larger audience of manufacturers. The company also conceived of a blue color extracted from spirulina and is preparing to use this as a natural coloring for tablets and, ultimately, foods and beverages. Look for spirulina minis in a distinguished blue color later this year.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.