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Notably, the enhanced site features the company’s new Idea Lab, a platform of new mock product concepts featuring ER’s ingredients.
Ecuadorian Rainforest (ER; Belleville, NJ) has reintroduced its website, www.intotherainforest.com. Notably, the enhanced site features the company’s new Idea Lab, which the company says will help "formulators find inspiration for their next product."
Other new features include updates from social networks, an updated “knowledgebase” with extensive ingredient information, streamlined searching, Skype calling features, and a mobile version (m.intotherainforest.com).