Drink Pioneers: Moringa Oleifera Drink
Marketers are bringing new ingredients-from cactus to hibiscus-to the ready-to-drink arena.
Launched last year, Mo-Tea is said to be the only RTD iced tea brewed from the leaves of the Moringa oleifera plant. Owner Eddie Baez says the company is in 22 stores in New York and developing distribution elsewhere nationally, as well as in Sweden, Bermuda, and Canada. “We are selling 10 times the amount that we sold last year at this time,” he adds. “We expect summer to be crazy-and by crazy, I mean really, really good," especially considering that the brand is about to roll out two new flavors, Spiced Orange and Spiced Mango.
Moringa oleifera’s rich nutritional content-high in antioxidants, vitamin C, potassium, calcium, vitamin A, amino acids, and more-are celebrated in this brewed beverage. “We hand-brew organic Moringa oleifera leaves to create a RTD iced tea like no other,” Baez says. “There are so many benefits to drinking moringa tea. It’s an antioxidant-rich energy- and immune-system booster that does not have caffeine like other teas.”
<<Previous Next>>
Photo from Mo-Tea
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.
