CRN launches updated Supplement OWL website

March 4, 2021
Sebastian Krawiec

The Council for Responsible Nutrition has launched a new Supplement OWL (Online Wellness Library) website, featuring an updated design that prioritizes user experience, welcomes a broader registry audience, and enables easier industry participation.

The Council for Responsible Nutrition (CRN; Washington, D.C.) has launched a new Supplement OWL (Online Wellness Library) website, featuring an updated design that prioritizes user experience, welcomes a broader registry audience, and enables easier industry participation. The updated design represents the next phase of the Supplement OWL, following a series of upgrades to the backend, says CRN.

When it comes to user experience, the new site provides clear navigation for each of the three different users: business participants, such as brand owners and suppliers, supplement users, and regulators. “We prioritized upgrading user experience,” said Gretchen Powers, CRN’s senior director of marketing and member experience, in a press release. “These enhancements help users, like consumers and regulators, find the information they need quickly and easily.”

Because regulators will be able to more easily access important product and manufacturer information, this will promote accountability to consumers and the broader industry. For business participants, they will now be able to add their products to the database more easily, using tools requested by them, and now with a cleaner, more attractive interface. For supplement users, they will be able to more easily identify products, their ingredients, and the companies behind them.

“Broad industry participation in the Supplement OWL is critical,” said Luke Huber, ND, MBA, vice president of scientific and regulatory affairs at CRN, in a press release. “This self-regulatory initiative serves as a model for mandatory product listing, proposed by FDA and supported by CRN and other responsible stakeholders in the industry.”