Consumers May Spend More on Tooth-Friendly Chocolate, Beneo Survey Says

According to a new consumer survey conducted by Beneo in Germany, consumers may be willing to pay a 10% higher price for tooth-friendly coated chocolate sweets. Beneo touts its Palatinose isomaltulose as a tooth-friendly ingredient.

“The results of our survey prove that consumers are ready for new and healthy alternatives…With Palatinose, tooth-friendly chocolate cores and colored coatings are possible, without any undesired side effects,” stated Christian Niederauer, Beneo’s market research manager.

The company conducted the survey in Germany, which it says is the second largest market in the world with respect to new ideas within the category of sugar-coated chocolate sweets. Those surveyed liked the idea of tooth-friendly chocolate and indicated a willingness to buy such a product if available in stores. Almost 90% of people who regularly eat sugar-coated chocolates said they would be willing to try the new concept.