Infused waters, seltzers, sodas, and shots are just a few drinkable formats for hemp-derived CBD.
Cannabidiol (CBD) is arguably the most talked about ingredient in the health products marketplace right now. Since the 2018 Farm Bill legalized hemp in the United States, products containing hemp’s prized compound CBD have been flooding the market. And regardless of whether you call it CBD or “hemp extract,” the end goal is to deliver CBD and other cannabinoids direct to the consumer in a satisfactory fashion.
Much of the activity in CBD products is occurring in the beverage space. Infused waters, seltzers, sodas, and shots are just a few drinkable formats for hemp-derived CBD, and brands are varied in how they’re presenting CBD education to consumers. With the exclusion of hemp products containing tetrahydrocannabinol (THC)-the psychoactive cannabinoid for which marijuana is grown, but not hemp-we’ve compiled a short list of eye-catching CBD drink releases in the last 12 months.
Photo from Drink 420
Launching a Hemp-Infused Recovery Drink in August, Kill Cliff says it became the first national sports drink brand to bring a CBD drink to market. While most CBD beverages are aimed at the general adult consumer market, Kill Cliff says its new product was formatted particularly for athletes and veterans-many of whom are already using CBD. Each 12-oz can contains 25 mg of CBD alongside B vitamins, electrolytes, minerals, caffeine from green tea, and other plant extracts.
In an FAQ section on the company’s online product page, CBD is said to be associated with use for anxiety, pain, inflammation, and muscle soreness. A 12-pack of Kill Cliff’s retails for $69.00 and is available in “Orange Kush” flavor.
Photo from Kill Cliff
To get skin in the hemp game, Honeydrop, a cold-pressed-lemonade specialist, partnered with Colorado-based Evo Hemp to create a line of hemp-infused lemonades. Like its other cold-pressed and ready-to-drink lemonades, Honeydrop’s hemp-infused lemonades are made with raw honey. The absence of pasteurization may help preserve active compounds in the hemp lemonades. Flavors include matcha, lemon, and turmeric. A portion of proceeds will go to research on Colony Collapse Disorder, a threat to the health of bees around the world.
Photo from Honeydrop
A CBD energy shot from Sunday Scaries packs 50 mg of CBD extract into a single 2-oz bottle. Dubbed the YOLO Shot, it’s an energy formula combining CBD with caffeine from green coffee beans, B vitamins, ginseng, taurine, and 5-HTP. Sunday Scaries introduced its product this July in a vegan-friendly format available in three flavors: Coconut Lime, Sour Fruit Punch, and Tropical Pineapple. The company claims that CBD’s benefits and effects include providing energy and alertness, improving mood, and decreasing anxiety. One 12-pack of YOLO shots sells for $69.00.
Photo from Sunday Scaries
It’s not a reach to think that SOL, a brand devoted to CBD-infused cosmetic products, would at some point expand into the beverage space. This June, the company premiered a line of CBD-infused waters that the company says can be used for hydration, skin and beauty health, and boosting immunity, among other potential benefits.
SOL’s beverages are made with alkaline water infused with hemp CBD, electrolytes, and natural flavors. Current beverage products include Pure Alkaline, Orange Pineapple, and (soon) Lemon Lime and Berry Pomegranate flavors. One 16-oz bottle contains 10 mg of CBD, and a 12-pack is retailing for $60.00.
The company’s latest innovation joins an existing portfolio of cosmetic creams, mud masks, oral capsules, and tinctures.
Photo from SOL
Options are varied with Good Day, a CBD drink brand providing not three flavors of shelf-stable CBD drinks, but three types. Introduced in July, the Good Day brand lineup includes a cold-brew coffee (available for purchase), a citrus sparkling water (available for preorder), and a chamomile herbal tea (available for preorder) in minimally designed cans containing 15 mg of CBD in 7-packs for $42.00 each. Where the cold brew is intended for “a boost of easygoing energy,” the sparkling water is for “mental and physical refreshment” and the tea is for “enhanced relaxation.”
Good Day refrains from using artificial sweeteners and additives while also adopting practices such as sourcing fair trade beans and using reverse osmosis and UV-filtered water. Its active ingredient is a “nano-emulsified (water-soluble) broad-spectrum hemp extract sourced from Farm Bill–certified hemp farms in the beautiful state of Colorado.”
Photo from Good Day
Unique recognition goes to Bimble, a carbonated CBD beverage brand that is putting transparency first by publishing its Certificate of Analysis for public eyes to see on its website. It’s a rare practice that seems to be in good faith for a hemp extract category that’s just starting to gain widespread legal acceptance.
First launched in January, Bimble drinks are available in Grapefruit Basil Mint and Blueberry Lemon Ginger flavors with a hefty 25-mg dose of CBD in each 12-oz bottle. The brand founder, a lifelong beekeeper, sweetens all Bimble drinks with raw honey.
Bimble is currently available online and at select physical retailers in New York City. Sold with one or both flavors, a 6-pack of Bimble retails for $39.99.
Photo from Bimble
The CBD drink craze isn’t just U.S.-centric. Here’s a UK launch from January. Drink 420 brings Colorado-grown hemp to Europe in a sparkling water format, and each 250-ml can contains 15 mg of CBD. Two flavor options, Elderberry Lime and Wild Berries, are crafted with fruit juices for sweetening and zero added sugar.
Consumers are encouraged to use Drink 420 to unwind, target stress, and rebalance. As is the custom in this category, the company has an FAQ page for CBD featured prominently on its website. A 12-pack of Drink 420 currently retails for $27.99.
Photo from Drink 420
An honorable mention goes to ChargD+ from Cultivating Wellness. It isn’t a CBD drink, but a water-soluble and beverage-friendly powder.
Cultivating Wellness launched its product in June to give consumers more convenience and flexibility in how and when they consume CBD. ChargD+ is unflavored, unsweetened, odor-free, and suitable for hot and cold beverages. It was formulated using a proprietary technology called DehydraTech that allows CBD to stay suspended in an aqueous solution.
A box of six easy-tear pouches, each containing 20 mg of CBD, retails for $17.99.
Photo from Cultivating Wellness