Cargill Wins Marketing Award for Truvia
Cargill (Wayzata, MN) received a 2010 bronze Effie Award in the new product and services category for its marketing campaign for Truvia Stevia rebaudiana sweetener. The Effie Awards honor marketing campaigns that contribute to brand success, including television, print, and online advertising.
“We were a new product opening the brand-new category of zero-calorie natural sweeteners,” said Zanna McFerson, assistant vice president of Cargill Health & Nutrition and business director for Truvia.
“The simplicity of the message of Truvia natural sweetener contributed to the success of the marketing campaign,” added Ann Clark Tucker, director of marketing and communications for Truvia. “Since the story of Truvia natural sweetener from the leaf of the stevia plant is authentic, it resonates with consumers.”
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
