The firm says the updated company logo reflects the following company attributes: modern, passionate, creative, and focused.
Food ingredients supplier Caravan Ingredients (Lenexa, KS) has announced corporate rebranding, including a new logo and brand positioning.
The firm says the updated company logo reflects the following company attributes: modern, passionate, creative, and focused. New advertising also reflects these qualities and will roll out across all of the company’s industries, including industrial and wholesale baking, retail and in-store bakery, and food.
“Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products,” says Mary Bentley, vice president of marketing and business development. “Our updated logo and creative helps to establish Caravan Ingredient’s position in food and bakery and allow us to further build on the equity of our brand.”
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.