Caravan Ingredients Announces Corporate Rebranding
The firm says the updated company logo reflects the following company attributes: modern, passionate, creative, and focused.
Food ingredients supplier Caravan Ingredients (Lenexa, KS) has announced corporate rebranding, including a new logo and brand positioning.
The firm says the updated company logo reflects the following company attributes: modern, passionate, creative, and focused. New advertising also reflects these qualities and will roll out across all of the company’s industries, including industrial and wholesale baking, retail and in-store bakery, and food.
“Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products,” says Mary Bentley, vice president of marketing and business development. “Our updated logo and creative helps to establish Caravan Ingredient’s position in food and bakery and allow us to further build on the equity of our brand.”
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
