Caravan Ingredients Announces Corporate Rebranding

Food ingredients supplier Caravan Ingredients (Lenexa, KS) has announced corporate rebranding, including a new logo and brand positioning.

The firm says the updated company logo reflects the following company attributes: modern, passionate, creative, and focused. New advertising also reflects these qualities and will roll out across all of the company’s industries, including industrial and wholesale baking, retail and in-store bakery, and food.

“Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products,” says Mary Bentley, vice president of marketing and business development. “Our updated logo and creative helps to establish Caravan Ingredient’s position in food and bakery and allow us to further build on the equity of our brand.”