Formerly known as Bio 01, Brightseed’s Bio Gut Fiber is the product of the company’s Forager AI, which identified hemp hulls as the richest source of two bioactive compounds: N-trans-caffeoyl tyramine (NCT) and N-trans-feruloyl tyramine (NFT).
Brightseed (San Francisco, CA) has announced that its Bio Gut Fiber ingredient derived from hemp hulls is now Upcycled Certified and Non-GMO Project Verified. Formerly known as Bio 01, Brightseed’s Bio Gut Fiber is the product of the company’s Forager AI, which identified hemp hulls as the richest source of two bioactive compounds: N-trans-caffeoyl tyramine (NCT) and N-trans-feruloyl tyramine (NFT). These bioactives have the potential to support liver and metabolic health, as well as gut barrier integrity.
According to their press release, Brightseed is just one of 92 companies participating in the Upcycled Food Association’s certification program while the company’s own research indicates that 60% of consumers feel strongly about upcycled ingredients. The Upcycled Food Association projects that the upcycled category will grow to $80 billion by 2032.
“Finally, companies can help mitigate food waste by participating in a straightforward, powerful program that turns food waste into new products and ingredients,” said Upcycled Food Association CEO Angie Crone in a press release. “Cutting food waste is the single-most effective thing people can do to address climate change. Thanks to the roll-out of this set of clear, uniform standards and protocols, reducing food waste becomes much easier. It’s an innovative approach because it’s the first consumer product-based solution, making it highly scalable and economically sustainable.”
“We’re thrilled to demonstrate our commitment to offering high-quality, genuinely sustainable ingredients – validated by these certifications that consumers value and trust," said Alina Slotnik, VP of Bioactives for Brightseed, in a press release. “Certifications like Upcycled Certified and Non-GMO Project Verified make sustainability more tangible and trusted for consumers who have growing expectations for the ingredients used in their favorite products. As we continue to bring bioactive ingredients to market, it’s a priority for our products' sustainability impact to match the health impact they provide to consumers.”
Brightseed will be showcasing Bio Gut Fiber at SupplySide West at booth 2175, and the company’s vice president of microbiome, Bethany Henrick, will participate in a microbiome-focused education session called “A universe unfolding: Uncovering the mysteries of the microbiome and its connection to health.”