BioNeutra launches VitaFiber Plus, a fiber and low-calorie sweetener ingredient

September 21, 2020

BioNeutra North America launched VitaFiber Plus, which combines a healthy low-calorie sweetener, a prebiotic, and a soluble dietary fiber all in one.

BioNeutra North America (Los Angeles, CA) launched VitaFiber Plus, which combines a healthy low-calorie sweetener, a prebiotic, and a soluble dietary fiber all in one. It was designed to target two major issues that face the food and beverage industry today—a lack of fiber and high-sugar products. 

“Americans consume less than half the daily amount of fiber recommended by health experts,” said Vinti Goel, PhD, vice president of regulatory and scientific affairs for BioNeutra, in a press release. “We believe that this is a product that food, beverage, bakers, and confectionary manufacturers have been searching for driven by consumer demands for sugar reduction and added fiber.”

Vice president of sales and marketing Sheri O’Brien said the ingredient binds, bulks, and browns. “It’s mildly sweet and masks high-intensity sweeteners and has great mouthfeel,” she explains. “It helps keep ice cream smooth and creamy. It’s a humectant that keeps things moist.”

VitaFiber was created after 30 years of research conducted at universities in three countries. It’s made through a patented process relying on plant starch drawn from pea or tapioca. It is specially developed from VitaFiber IMO (isomalto-oligosaccharide) and resistant dextrin, which can help with bone health by increasing calcium absorption and can help reverse the shortfall daily intake of fiber. According to BioNeutra, VitaFiber Plus is the first IMO to be approved by the world’s top three health regulators: U.S. Food and Drug Administration, Health Canada, and the European Food Safety Authority.