AstaPure Astaxanthin Featured in Liquid Dietary Supplement

November 29, 2011

Algatechnologies Ltd. (Kibbutz Ketura, Israel) has announced the successful launch of Novel Creation’s Maximum Red Alga, a liquid dietary supplement featuring AstaPure natural astaxanthin.

Algatechnologies Ltd. (Kibbutz Ketura, Israel) has announced the successful launch of Novel Creation’s Maximum Red Alga, a liquid dietary supplement featuring AstaPure natural astaxanthin.

Astaxanthin is a potent antioxidant of particular interest for sports, cardiovascular, and skin health markets.

Novel Creation is an Israeli dietary supplement manufacturer specializing in liquid dietary supplements, including iron, multivitamin, turmeric, and astaxanthin products. The company’s astaxanthin product features AstaPure 10% astaxanthin oleoresin from Algatechnologies.

“This new liquid formulation is an ideal solution for people suffering from digestive system absorption problems or for persons with difficulties swallowing capsules and pills,” said Efrat Kat, director of marketing and sales for Algatechnologies.

The product is already available in pharmacies, drug stores, and health food stores in Israel. Launches are expected in the United States and Europe during 2012.

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