Arla Foods Ingredients launches solution for high protein, indulgent bars

Image courtesy of Arla Food Ingredients

Arla Foods Ingredients (Viby J, Denmark) launched a plug-and-play protein bar solution that allows brands to increase the protein content in the mass, filling, and coating without increasing size or compromising on taste or texture. The concept is based on whey and milk protein ingredients from the company’s Lacprodan range. It ensures that rich chocolate mass retains its flavor and softness throughout shelf life and offers 30% protein per bar, allowing for high-protein claims.

“In the crowded bar market, manufacturers need to capture the attention of consumers seeking high-protein options that are just as appealing as their confectionery counterparts,” said Laima Liepinyte, sales development manager, health & performance nutrition,at Arla Foods Ingredients, in a press release. “With Lacprodan ingredients, they can create multi-layer protein bars with a palette of textures and a soft, light, and creamy mouthfeel. As well as delivering pathways to success for wellness-focused manufacturers, this new concept opens new doors for high-protein confectionery products.”