AIDP, Natural Remedies ayurvedic partnership complements AIDP’s portfolio, firm says at SupplySide West

At the end of October, AIDP (City of Industry, CA) announced a distribution deal in which AIDP will now act as the exclusive North American distributor of ayurvedic extracts from India-based firm Natural Remedies Pvt. Ltd. AIDP is now able to offer Natural Remedies’ ingredients, including its branded ingredients such as Turmacin (Curcuma longa), Gutgard (Glycyrrhiza glabra for digestive health), AP-Bio (Andrographis paniculata Nees for immune support), Ocibest (Ocimum tenuiflorum Linn for stress management), and BacoMind (Bacopa monnieri for cognitive health). At SupplySide West, Samantha Ford, AIDP’s business development manager, said this ayurvedic lineup complements AIDP’s own line of ingredients for these health conditions.

“The Natural Remedies branded ingredients really fall in line with our areas of expertise-cognition and digestive health,” she said. “These plant-based ingredients, supported by science, help fill in any gaps. For instance GutGuard, which is a licorice-based product in the Natural Remedies line, targets functional dyspepsia and heartburn, while most of our line of digestive products target the lower gut. So this is such a nice complement.” AIDP’s other ingredients include Magtein magnesium L-threonate, Preticx prebiotic XOS (xylooligosaccharide) prebiotics, and KoAct collagen compound for bone health, to name a few. The company also recently forged a vitamin K2 partnership with Kappa Bioscience’s (Oslo, Norway) K2Vital ingredient.

Ford said AIDP sees much promise in the ayurvedic market. “We understand that there is definitely demand in that space, but it’s important to partner with the right team and bring products to market that are going to be efficacious and science-backed and that have traceability. That was something that was really important to us when we originally began talking with Natural Remedies and looking to take over their distribution. They’re a great partner.”