Weight-Management Stick Packs Now Available with Studied Citrus Polyphenols Formula Sinetrol
The add-directly-to-beverage format is a testament to the citrus ingredient’s neutral taste.
Photo © iStockphoto.com/Thomas_EyeDesign
Weight-management ingredient Sinetrol Xpur EZ, introduced by Fytexia (Vendres, France) last February, contains a combination of Mediterranean citrus extracts such as sweet orange, blood orange, and grapefruit, plus guarana-based caffeine. All together, those ingredients can taste bitter, but Fytexia said that with its EZ version last year, it had masked the ingredient’s bitterness to expand its applications. Now, the company has introduced a stick-pack formula with Sinetrol Xpur EZ as the lead ingredient. The add-directly-to-liquid format is a testament to the citrus ingredient’s neutral taste.
“The goal was to offer a new grade of our ingredient that would be much less bitter and easier to use in any kind of formula where taste is an essential parameter. The launch was a big success, and many customers now benefit from this better-tasting formula,” says Romain Thévenot, sales manager, Fytexia.
The company worked with French contract manufacturer Laboratoire Pyc to develop the new stick packs. “Thanks to its low bitterness, Sinetrol Xpur EZ provided a great basis for Laboratoire Pyc to create a finished, ready-to-market stick pack that tastes great when mixed in water,” Thévenot says.
He adds that Laboratoire Pyc can customize the stick pack formulas for customers, as well. “Formulators who have their own stick-pack production line can also create their own version by associating Sinetrol Xpur EZ with sweeteners and flavors of their choice to reach the organoleptic profile they want,” he says.
The company hopes that expanding delivery possibilities for Sinetrol will expand its audience, including among younger customers. “In weight management, the market seems to be slowly abandoning the traditional ‘weight loss pill,’ and positioning products to fit more and more within an active and healthy lifestyle,” Thévenot says. “Stick packs are a great way to innovate in that direction,” thanks to their convenience, portability, and ease of use, he says. And, “on the technical side, their big advantage is that they can deliver the full, clinically proven dose of Sinetrol in just one stick.”
Also read:
Mediterranean Citrus Ingredient May Help Men Lose Fat, Keep Muscle
Protein Is Weight Management’s Good News
Thermogenic Ingredients for Weight Management: Feel the Burn
Jennifer Grebow
Editor-in-Chief
Nutritional Outlook magazine
jennifer.grebow@ubm.com
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.
U.S. Hemp Authority announces Adult Use Hemp Product Certification Program
April 15th 2024The U.S. Hemp Authority (USHA) has announced the launch of its Adult Use Hemp Product Certification Program in an effort to “reshape public policy around hemp, and to build confidence among retailers and consumers alike.”
Microalgae extract supports metabolic health and bone mass during diet and exercise routine
April 11th 2024The extract from Microphyt, called PhaeOptim, was shown to complement weight management strategies that include diet and exercise by support bone mass, aerobic capacity, resting heart rate, and blood lipid profiles.
