What are some of the tactics brand owners can use to grow their followers and subscribers on social media and email?
- Utilize promotions: Everybody wants a great deal, so test different deals, such as BOGO, B2GO, 20% off your first order, 20% off continuity-program sign-ups.
- See what works, and build on it.
- Remove the barriers of entry when it comes to collecting email addresses on forms. For me, a first name and an email address is the perfect amount of information to obtain.
- Take a hard look at what you’re posting. Make sure the pictures, IGTVs, Reels, etc., are unique, relevant, engaging, and memorable! No one wants to follow a company or brand that’s boring or whose content doesn’t resonate with them.
- Regularly engage with other people/brands’ content. Make it a habit to like and comment on the content posted by other people in your feed. If that person sees you’re following them, they’re more likely to follow you back.
- Partner with related companies and vendors. If you feel comfortable enough, approach like-minded companies and brands and collaborate with them on Takeovers, Lives, etc. People who may have never heard of you before may be inclined to follow you after watching this content.
- Post often. Once you’ve earned a follower, you need to keep them! Plan out your content calendars well in advance and be prepared to make changes on the fly. For example, we decided recently to start publishing more content about Amazon because we noticed our engagement rates were through the roof. Consistency is key, though. No one wants to follow a company that only posts once a month. If you’re able to do so without diluting your content—or exhausting yourself—try to post at least 3-4 times a week.
- Use native tools. LinkedIn, for example, has made it very well known that it will display Polls in its feed more often than traditional posts. Why? Because Polls is a native LinkedIn feature. The more often you can get your brand in the feed, the better the chances that your target audience will see your brand and start following/engaging with you.
- Also, make sure you don’t buy followers. The purchased “followers” are most likely bots or inactive accounts, so they won't engage with your posts and, on some platforms, can get you banned.