
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Glutathione (GSH), known as the master antioxidant, can be found in every cell of the body. However, glutathione naturally begins to decline starting in the mid-40s, and that decline accelerates after age 60. Outside of aging, research has shown that GSH reserves in the body are lowest in the morning and are taxed by stressful conditions, exposure to ingested and environmental toxins, and poor lifestyle choices.
Manufactured using a fermentation process, Setria® Glutathione has clinically shown to increase the body's glutathione stores, NK cell activity, and antioxidant activity.
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