Savory Flavors Give Nutrition Bars New Life: Slow Food for Fast Lives


Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.

This brand draws inspiration from an international palate. “We wanted to offer a global restaurant experience to our consumer, no matter where they were,” CEO Danny Grossman explains. As such, the company and its founders drew inspiration from Thai, Moroccan, and Indian food. Local flavors also play a role. The company’s California bar comprises a full serving of kale, as well as spinach, broccoli, quinoa, and chia, among other ingredients.

As for consumers who haven’t yet embraced the savory snack bar concept, “we have confidence that this is changing at a pretty dramatic rate and is a trending pattern visible even in the yogurt category,” Grossman says. He also predicts that demand for snack bars will grow “as Americans participate in ‘grazing’ rather than full meals more and more.”


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