Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.
This brand draws inspiration from an international palate. “We wanted to offer a global restaurant experience to our consumer, no matter where they were,” CEO Danny Grossman explains. As such, the company and its founders drew inspiration from Thai, Moroccan, and Indian food. Local flavors also play a role. The company’s California bar comprises a full serving of kale, as well as spinach, broccoli, quinoa, and chia, among other ingredients.
As for consumers who haven’t yet embraced the savory snack bar concept, “we have confidence that this is changing at a pretty dramatic rate and is a trending pattern visible even in the yogurt category,” Grossman says. He also predicts that demand for snack bars will grow “as Americans participate in ‘grazing’ rather than full meals more and more.”
<<Previous Next>>
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.