Savory Flavors Give Nutrition Bars New Life: Journey Bar

Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.

Pizza in a nutrition bar? Why not? Journey Bar’s most unique bar-Pizza Marinara-features “an authentic blend of tomatoes and herbs you’d find on your favorite pizza,” including tomato, oregano, and basil. “I don’t think anyone would mistake our Pizza Marinara bar for a slice of pizza, but it’s definitely a healthier option if you’re craving those flavors!” says Marguarette Dau, the company’s chief marketing officer. Other bar flavors include Coconut Curry, Sesame Ginger, Sea Salt, and the most popular, Rosemary.


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