|Articles|December 12, 2012

Saffron Research Finds Home at Saffr’activ.com

Nutraceuticals International Group is reemphasizing its research on saffron.

Nutraceuticals International Group (Paramus, NJ) and Green Plants Extracts (Asnières-sur-Seine, France) are promoting nutrition research on saffron(Crocus sativus) at a newly improved website for their Saffr’activ saffron ingredient.

The new layout for www.saffractiv.com should enable more user-friendly reading on saffron’s potential health benefits-including stress and anxiety reduction-says Nutraceuticals International marketing director Nichole De Block. Derived from the red stigmas of saffron flower, Saffr’activ is standardized for safranal and crocin compounds and is available as a liquid extract, liposoluble extract, or dry powder extract. The ingredient can be used in both foods and dietary supplements.

From ingredient science to consumer trends, get the insights you need to stay competitive in the nutrition industry. Subscribe to Nutritional Outlook today.

Related to this article

November 2nd, 2026

Vitaquest's 2027 Consumer Trends Forecast

Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.

November 2nd, 2026

What the Interim Compounding Pathway for Peptides Could Mean for Supplement Brands

The policy is a drug-compounding framework, not a supplement pathway, but it changes the regulatory backdrop for peptide products, drug preclusion arguments, and gray-market competition.

October 30th, 2026

The Expanding Science of Magtein

Live from SupplySide Global 2026, Laurentia Bliss talks about new athlete-focused research on Magtein, ThreoTech’s brain-targeted magnesium ingredient, and upcoming innovations like effervescent tablets and gummies.

October 30th, 2026

Formulating With Functional Mushrooms: What Extraction and Dose Mean for Beverages and Foods

Session speakers at SupplySide Global 2026 covered consumer survey data, extraction methods, dosing, and claims for formulators working with functional mushrooms in beverages and foods.

October 29th, 2026

SupplySide Global Panel Weighs Purpose, Transparency, and Affordability in Nutrition

Panelists at SupplySide Global 2026 discussed protein's limits, shifting supplement formats, clean-label expectations, and plainer ingredient communication.

October 29th, 2026

Beauty-from-Within Meets Gut Health

Live from SupplySide Global 2026, Klaus Neumann talks about Concordix's chewable supplement line spanning beauty and gut-immune health, including BeautyBioti, a Skin & Hair Vitality Complex, and FortiBiotic.

October 28th, 2026

The Reason Behind Pairing Sea Buckthorn Oil and Thymoquinone

Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Mit Metah, executive vice president at Unibar, about the launch of ElaQuin and how it connects to Bellaneo, Unibar’s melanin-inhibiting cosmeceutical ingredient.