BASF says its new 10 CWD/O Plus offers a brilliant orange color that may replace azo dyes yellow 5 and yellow 6 in a variety of product types.
Photo © iStockphoto.com/Robert Morrissey
BASF (Florham Park, NJ) has unveiled a new beta-carotene colorant that it says can provide a “brilliant orange” color in a variety of applications, including beverages, confections, and soups. The new Lucarotin 10 CWD/O Plus is dispersible in cold water and may help formulators looking to replace synthetic azo dyes yellow 5 and yellow 6.
“Market research shows that consumers taste with their eyes, so color directly impacts how a product is perceived,” says Brad Hayhoe, carotenoids regional product manager for BASF Nutrition & Health, North America, in a press release. “This phenomenon, combined with consumers’ growing desire for simpler labels, is driving interest in innovations like Lucarotin.”
Unlike some natural colorants, Lucarotin quickly disperses in beverage and confection products, even when used at cold temperatures, BASF notes, citing side-by-side comparison tests with competing products. Using the 10% beta-carotene colorant will also not adversely impact a product’s sensory characteristics, and it is stable to both light and heat, Hayhoe adds.
Additionally, the colorant can appear on U.S. product labels simply as “beta-carotene (color),” and depending on the applications and amount of Lucarotin used, manufacturers may also be able to include an antioxidant or vitamin-A claim on the label, BASF notes. The firm says that because Lucarotin’s active ingredient is derived from natural or nature-identical sources, it is exempt from the FDA certification process.
Read more:
New Orange and Yellow Liquid Color Emulsions Deliver Clarity in Beverages
Natural Color Demand Is Especially High in These Food and Beverage Markets
Michael Crane
Associate Editor
Nutritional Outlook Magazine
michael.crane@ubm.com
Cracking the code: Advancements in calcium absorption and nutritional understanding
July 23rd 2024Recent research conducted by ILSI U.S. and Canada – a global, nonprofit federation dedicated to advancing precompetitive research in the food, nutrition and health realms – and partially funded by Balchem, has shed light on how to improve predictions of Ca bioavailability across different food matrices.
Yili to pilot Xampla’s microscopic natural biopolymer capsules for nutrient fortification
July 17th 2024Xampla, a manufacturer natural biopolymers, has announced a partnership with Yili Innovation Centre Europe to test and validate Xampla’s microscopic natural biopolymer capsules used to fortify a range of products with vitamins and nutrients.
Innophos launches phosphate blend that increases efficiency of brine pickup for poultry
July 12th 2024According to the company, when used in poultry, OptiBind can help processors increase brine pickup by 19% compared to sodium tripolyphosphate to increase their products’ juiciness and flavor, as well as ensure higher cook yield after storage.