
Negative Multivitamin Stories Make News, CRN Stresses Multivitamin Benefits
Overall, the study results were largely inconclusive against disease prevention.
Stop wasting money on multivitamins is the message of an
Penned by five doctors, the editorial titled “Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements” came out swinging against vitamin and mineral supplements.
“The message is simple: Most supplements do not prevent chronic disease or death, their use is not justified, and they should be avoided. This message is especially true for the general population with no clear evidence of micronutrient deficiencies…”
But many Americans do not get all the nutrients they need, which is where multivitamins can help, CRN said.
“The editorial demonstrates a close-minded, one-sided approach that attempts to dismiss even the proven benefits of vitamins and minerals,” said Steve Mister, CRN’s president and CEO, in a press statement. “We would not suggest that vitamin supplements are a panacea for preventing chronic disease, but we hope the authors would agree that there is an appropriate place for supplements. Given that government research repeatedly demonstrates that the typical consumer diet is falling short on critical nutrients, vitamin supplements are an appropriate option to meet those needs.”
As far as the three studies published in the AIM issue, the first, a systematic review (
The second AIM study (
The third AIM study (
Overall, the study results were largely inconclusive against disease prevention-but CRN noted that there is still a benefit to taking multivitamins.
“While people should not expect that multivitamins in isolation can prevent disease, the fact that an affordable and convenient addition of a multivitamin to your daily health regimen may provide benefits on top of filling nutrient gaps makes it a smart choice in combination with other healthy habits,” said Duffy MacKay, ND, CRN’s vice president, scientific and regulatory affairs, in a press statement responding to the Grodstein et al. Physicians’ Health Study II study.
Nutritional Outlook asked CRN whether these AIM stories are likely to impact multivitamin usage/sales.
“It’s still too early to tell what kind of long-term impact, if any, this will have on the market," says Judy Blatman, CRN's senior vice president, communications. "But, we know consumers take vitamins for overall health and wellness and to fill nutrition gaps and that they’re savvy enough to understand you don’t take a multivitamin as a panacea for serious disease.”
Newsletter
From ingredient science to consumer trends, get the intel you need to stay competitive in the nutrition space—subscribe now to Nutritional Outlook.





