MR-10® is a natural dietary ingredient blend composed of botanical bioactive compounds extracted from Korean dandelion and rooibos. In a series of published, peer reviewed in vitro, in vivo and human clinical studies, researchers found that MR-10® exerted significant improvements in alleviating male andropause symptoms, up-regulating serum testosterone levels, and increasing sperm count and activity.
The Council for Responsible Nutrition says its Morning Consult survey also found that three in four adults use supplements and that cost is the most commonly cited barrier.
NNB Nutrition says the finished product is the first to carry the certification using its creatine ingredient, which also holds Informed Choice certification and has undergone third-party impurity testing.
The company plans to unveil a clinically studied ingredient on opening day and host a longevity session alongside its cognitive, mobility, and metabolic health portfolio.
The Watsonville, California, supplier will sample formats built on its lion’s mane and multi-species mushroom ingredients, following a recent facility expansion.
With Peru's anchovy fishery opening its 2026 season with its lowest quota in a decade, Matts Johansen argues that aquaculture's growing appetite for omega-3s, not just El Niño, is what should actually be keeping supplement brands up at night.