KeHE Distributors partners with Rodale Institute to advance regenerative practices in organic farming and the products produced from it

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KeHE Distributors (Naperville, IL) has signed an exclusive partnership with Rodale Institute to mutually support the advancement of organic farming as well as regenerative practices and products in the food industry, which prioritize building soil health to enhance the health of people and the planet.

“We are extremely excited about our partnership with KeHE,” said Annie Brown, vice president of development at Rodale Institute, in a press release. “As like-minded market innovators, we are joining forces to continuously improve organic and regenerative organic farming practices and advance new learnings from the labs and farms to exciting new products for retailers and consumers.”

For KeHE, the partnership will better equip the company to support the development of healthier and sustainable food products while continuing to be the first to market with delicious, innovative new products for consumers.

“Natural, organic, fresh and specialty food sales continue to outpace traditional grocery items and this is fueled by consumer demand for healthier and more sustainably produced food,” said Amy Kirtland, executive vice president, Innovation and Growth at KeHE. “This partnership allows us to continue to support best-in-class organic farming practices while providing customers with superior products — it’s a win/win for all and we are extremely excited about working together.”

For its part, Rodale recently co-created the Regenerative Organic Certification (ROC), prohibiting toxic synthetic chemicals and GMOs, as well as focusing on soil health. The ROC also adds animal welfare and social fairness to its certification criteria.