Icon Foods has announced two new offering to modify sweetness in clean-label foods and beverages: CirtruSweet and ThauSweet.
Icon Foods (Portland, OR) has announced two new offering to modify sweetness in clean-label foods and beverages: CirtruSweet and ThauSweet. These natural extracts help remove unpleasant afternotes from non-sugar sweeteners, and boost the capabilities of sugar substitutes such as stevia and monk fruit, creating lingering sweetness that doesn’t require the use of maskers.
CitruSweet is extracted from naringin, a bioflavonoid found in the inner peel of citrus fruits, and serves as an ally to boost sweetness after the initial sweetness has peaked. This allows for fuller flavor and masking of off-notes. ThauSweet is derived from proteins found in the katemfe fruit of West Africa. It is a potent sweetener that is adept at masking metallic and bitter tastes from other natural sweeteners.
“Natural sweeteners deliver on the promise of great taste in a healthier product in so many ways,” says Icon CEO Thom King in a press release. “They are low calorie, and they are part of the clean-label experience consumers now routinely expect. Though they don’t deliver the exact same flavor experience processed sugar does, CitruSweet and ThauSweet get much closer to that sensory experience and mouthfeel. We are delighted to offer them to our customers.”