High-Protein Customers Looking for Convenient Solutions, Brand Says
On-the-go solutions will make it easier for consumers to embrace high-protein products
Photo from E-hydrate
As more companies capitalize on growing interest in protein, on-the-go solutions will make it easier for consumers to embrace high-protein products. Such is the thinking behind Protein On-the-Go, a just-add-water pouch from E-hydrate containing 25 g of protein. Consumers add water to the ready-to-mix pouch, a solution the company calls “ultra-portable and can literally be taken anywhere,” including as a meal replacement or after strenuous exercise.
“We see this as a simple solution. Offer a super high-quality product that tastes great and is low in sugar, then make it portable,” says a company representative.
The product officially launched in September 2015 in Target stores nationwide. According to the representative, “There are a number of factors we took into account when creating our protein pouches. People want a product that is self-contained, portable, and easy to use. We saw a huge need in the market for a product like this, and consumers love it.”
With portability in mind, the company also offers high-protein stick packs and gel products.
Also read:
Dietary Supplement Packaging: Pouch Power
An Innovative, Portable Pouch for Powder Drink Mixes
Protein Is Weight Management’s Good News
Jennifer Grebow
Editor-in-Chief
Nutritional Outlook magazine
jennifer.grebow@ubm.com
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.
Judge denies CRN’s motion for preliminary injunction but its lawsuit against NY state will proceed
April 23rd 2024The judge in CRN's lawsuit against NY state's law banning the sale of weight management and muscle building supplements to minors has denied its motion for a preliminary injunction, but determined that CRN has standing to sue on behalf of its members.
Arla Foods to acquired whey nutrition business from Volac International
April 22nd 2024Arla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business through a purchase of shares in Volac Whey Nutrition Holdings Limited and its subsidiary, Volac Whey Nutrition Limited and Volac Renewable Energy Limited.
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.
