GOED’s New Omega-3 Website Targets Consumers, Market Recovery

As part of its plan to educate consumers on the benefits of omega-3 fatty acids EPA and DHA, the Global Organization for EPA and DHA Omega-3s (GOED; Salt Lake City, UT) and its newly formed Omega-3 Coalition have launched a consumer website, www.alwaysomega3s.com.

Site features include a quiz to help consumers estimate their average daily intake of EPA and DHA omega-3, a guide to choosing foods and supplements containing EPA and DHA, and basic information and scientific documentation about the benefits of omega-3s for the heart, brain, eyes, and joints.

The independent educational website is supported by The Omega-3 Coalition, a recently forged group whose goal is, in part, to help reverse omega-3s’ yearlong market decline and “change the tone of the conversation around omega-3s in the mainstream media.” Read more about the coalition and GOED's advice to omega-3 companies in the face of current market struggles.

GOED reports that the coalition began test-marketing its full campaign last week. “This test market will take place for approximately one month and lays the groundwork for the national rollout planned for early 2015,” it says. The coalition is also fundraising to support its efforts, with an estimated $3.5 million raised as of August.

Read more about the current omega-3 market slump.
 

Jennifer Grebow
Editor-in-Chief
Nutritional Outlook magazine jennifer.grebow@ubm.com

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