Direct-to-consumer brand Organifi announces omni-channel retail distribution strategy


Organifi expands into natural, specialty, and conventional retail channels after growing its brand in e-commerce


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Organifi (San Diego, CA), a maker of superfood blends that has an extensive customer base of over one million through its e-commerce platform, has announced it will be expanding into natural, specialty, and conventional brick-and-mortar retail channels. Through this omnichannel sales strategy, Organifi hopes to meet the growing evolution of grocery shopping habits. As of July, its products are now available in Sprouts worldwide, 600 CVS stores, King Sooper in the Denver region, and Fresh Thyme in the Midwest region, among other retailers.

“It’s always been about connecting with our community, meeting the needs of our customers, and delivering the absolute best-quality superfood blends that conveniently fit within a healthy lifestyle; beginning with our Organifi Green Juice and now offering nearly 20 products that meet different needs throughout the day,” said Mae Steigler, Organifi CEO, in a press release. “Growing our brand within the direct-to-consumer channel over the past several years has provided us the opportunity and access to listen to and learn from our customers, firsthand, allowing us to both grow and innovate strategically, before venturing into the retail landscape. I believe that will continue to be our most-valuable asset and a powerful contributor to our success on shelves.”

Since its inception, as a predominantly direct-to-consumer brand, Organifi has experience 55% year over year revenue growth. Until now, its only retail distribution was in Vitamin Shoppe, where it became the retailer’s #2-selling superfood brand in 2020.

“We’re in a highly-advantageous position, launching into some of the top retail accounts in the country for the first time,” said Adam Hertel, vice president of retail sales at Organifi. “With products already proven and validated by a wide range of consumers across markets and demographics, we have the exciting ability to leverage years of consumer insights, awareness and loyalty, accelerating Organifi to achieve the same category stewardship in-store, as we have online.”

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