Deerland Probiotics & Enzymes launches consumer-facing website as educational resource

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Deerland Probiotics & Enzymes (Kennesaw, GA) has invested in consumer outreach with the launch of DE111.com, which will house consumer-friendly resources, such as links to human clinical trials, and introductory information about how probiotics work in the body.

“Consumers want to know the story behind the product—the ingredients, how they work, and the science behind them,” said Kristin Wilhoyte, director of marketing communications at Deerland Probiotics & Enzymes, in a press release. “So, we’ve created a site that provides information about DE111, its benefits, and scientific support to our partners and their end customers.”

“Product developers can visit DE111.com to get information on product stability, clinicals, and ideal applications,” Wilhoyte adds. “Likewise, consumers who see the logo on product packaging are led to the benefits DE111 offers, as well as the science that supports it.”