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Depending on pH, the new food color delivers a “vibrant red to purple hue” in applications including juice drinks, yogurt, salad dressing, and cereals.
Colorants firm D.D. Williamson (DDW; Louisville, KY) has rolled out a new, non-GMO, kosher food color derived from a purple corn hybrid. Depending on pH, the new anthocyanin colorant delivers a “vibrant red to purple hue” in applications including energy/sports drinks, juice drinks, fruit preparations, confectionery products, salad dressings, snacks, cereal, and some enhanced waters.
As to how the colorant can appear on a food label, DDW says products may simply list “purple corn juice color” or “colored with vegetable juice” on ingredient statements.
“Our customers prefer documented control from seed to sale, and we’re excited to provide a new solution using a domestic crop that’s a sustainable, scalable source of color,” said Elaine Gravatte, president and CEO for DDW.
A prototype of the new purple corn color received a NEXTY award for Best New Ingredient at the recent Natural Products Expo West trade show in March. The colorant will also be on display next week at the 2016 Institute of Food Technologists’ Annual Meeting and Food Expo in Chicago, with DDW located at booth #1809.