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ChromaDex Corp. has entered into the nutricosmetic dietary supplements space with its new Tru Niagen Beauty product, making its debut with Watsons Hong Kong.
ChromaDex Corp. (Los Angeles, CA) has entered into the nutricosmetic dietary supplements space with its new Tru Niagen Beauty product, making its debut with Watsons Hong Kong, online and in-store, exclusively at Hong Kong locations. ChromaDex and A.S. Watson Group have been in partnership since 2017, with product launches in Hong Kong and Singapore. Tru Niagen Beauty is the latest co-creation from this partnership. In addition to Niagen, the flagship ingredient from ChromaDex, Tru Niagen Beauty also includes hyaluronic acid, biotin, grape seed extract, and vitamin E.
“The health and well-being category is the top priority now for every customer around the world. Health is ‘inside beauty’, and it goes hand-in-hand with beauty when it comes to customer needs,” says Malina Ngai, Group chief operating officer of A.S. Watson Group and chief executive officer of A.S. Watson (Asia & Europe), in a press release. “Tru Niagen is a unique supplement with cutting-edge technology, and it has become one of our top selling health products since launch. We are excited that we will now be able to bring to our customers the world’s first Niagen beauty product from our partner ChromaDex, helping our customers to rejuvenate skin and restore their youthful energy.”