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Stephanie Udell is the global marketing leader of probiotics at IFF Health. Over the last 15 years, she has gained deep leadership experience in brand and product management, consumer and audience insights, new product development, and strategy. At IFF, Stephanie leads global marketing and product launch initiatives, including the launch of HOWARU Calm (L. paracasei HOWARU Lpc-37), which relieves consumers’ perceived stress and promotes overall mental well-being. Stephanie earned her bachelor’s and master’s of business administration degrees in marketing and entrepreneurial management from the University of Wisconsin School of Business.