
Consumers look to emerging joint health ingredients like collagen, turmeric, eggshell membrane, and MSM for support.
Lisa Olivo of Olivo Copy & Creative is a writer, copywriter, and creative consultant serving the health and wellness industry. She specializes in editorial content creation and brand marketing and communications.

Consumers look to emerging joint health ingredients like collagen, turmeric, eggshell membrane, and MSM for support.

To address palatability, suppliers in the industry have developed novel ways to improve the flavor profile of these natural formulas through innovative farming techniques, cutting-edge processing and formulation, and continued experimentation.

And how could new discoveries lead to opportunities for pre- and probiotics?

Published: June 5th 2020 | Updated:

Published: June 11th 2020 | Updated: